‘Google Files Patent To Replace Social Media Marketers’ – Marketing Land
Tamar Weinberg says, “Google is playing the social card–again. The company was just issued a patent yesterday that hints at a system that will keep it relevant within the social game, this time, in assessing trends that will help users, companies, and brands tailor their social media posts according to copy that often resonates to drive engagement across social media shares.
The proposed system is built on email communication, and the idea is quite simple: a link is shared from one user to another. When the link is clicked, Google will utilize a pop-up system that will suggest how to share the link on social media. To this end, Google understands that email is just one way of communicating, but wider distribution is required for “sharing links and for engaging in a conversation,” the patent says“.
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