‘How 301 Redirects Are Likely Impacting Your Brand’ – MOZ
Brian Wood says, “At Wayfair.com, we conduct a lot of SEO tests. We’re constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call “accidental SEO tests.” This typically happens when a bad code deploy unintentionally hurts our SEO, and we end up learning something useful from our mistake.
Tens of thousands of 301 redirects
One of our accidental tests involved regularly 301-redirecting large batches (i.e., tens of thousands) of product pages. On average, we found a consistent (and essentially permanent) traffic loss of about 15% for 301-redirected URLs.
In the past, Google has said a small amount of PageRank is lost through a 301 redirect, which is thesame as through a link. Now, for the first time, we can put a hard number to how much that loss is“.
Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand
Comments are closed.
