Jack Simpson says, “66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up. 

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential?

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

What is location-based advertising?

Location-based advertising hinges around the fact that wherever we go these days we always carry a mobile with us. And most of us quite happily share out location data with the various apps we use.

This presents an opportunity for advertisers to personalise their messages to people based on their current location. In real time“.

What is location-based advertising & why is it the next big thing?

‘Econsultancy’ Blog

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