’19 Tips for Creating an Explainer Video for Your Brand’ – Small Business Trends
Annie Pilon says, “Explainer videos are short videos that demonstrate how to use a particular product or service. And they can provide a big boost for your brand. When creating an explainer video, for it to be effective you need to make sure that it’s really going to offer benefit and appeal to your target customers.
Below are helpful tips for creating an explainer video for your brand.
Keep It Short
The purpose of an explainer video should be to show people how to use your product or service, or how to solve a specific problem using it. So there’s no need for any complicated backstory or lengthy explanations. Only include the most essential elements to make sure you explain your piece as quickly as possible“.
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