Zak Stambor says, “Google appears to be testing a layout on search results in which Product Listing Ads take up nearly the entire search results page.

Google Inc. appears to be testing a new display for its Product Listing Ads—the listings that show a product’s image, price and the retailer selling it prominently in Google results for product-related searches. In the new format that appears on some searches Google showcases 16 PLAs to consumers on desktops, far more than the usual number.

Google typically presents PLAs in one of two ways to desktop users: It may show a “container” of five PLAs above paid search results or a “container” of eight in the right rail. A consumer can see more PLA results if he clicks on Google’s Shopping tab.

If Google were to start expanding the number PLAs it shows users, it would mean retailers would have to adjust the metrics they use to gauge success with the ad unit, says Link Walls, vice president of product management at ChannelAdvisor Corp. One of Walls’ team members discovered the test“.

Is Google doubling down on Product Listing Ads?

Internet Retailer

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