‘Three lessons marketers can learn from fandoms’ – Econsultancy
Eddie Newquist says, “The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.
From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket.
But the fandom phenomenon isn’t limited to the entertainment industry. In other spaces, fandom equates brand advocacy, a power that can’t be underestimated.
That passion and sense of community can yield a sort of citizen army for brands.
Apple, for instance, wasn’t really seen as cool back when PCs were taking the world by storm.
But by the time Steve Jobs returned to the company and started developing products, things had changed. Today, people camp out for days to buy the newest phones and upgrade their Apple products“.
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