Sheena White says, “If you want to be successful on social media today, you absolutely have to be sharing visual content. Why? Because it’s essential for standing out in the crowd. In fact, visual content is more than 40 times more likely to be shared on social media than other types of content.

But even if you understand the value in sharing visual content, you still may be completely at a loss as to which social media sites are best for your visual content. The keyword in that sentence is “your.”

Social media never has and never will be one size fits all. Where your content is best placed may not apply to the next business…and I really don’t recommend being everywhere.

Where should you put your visual content?

Well, that depends on who your target audience is. If you’re targeting anyone over the age of 50, for example, Instagram is not the best place to focus your content. You need to choose a highly visual network where your ideal audience is already hanging out“.

Eyes on You: Which Social Media Site is Best for Your Visual Content?

Business.com

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