Ellen Valentine says, “The end of the year is an exciting time for those of us who closely follow what’s happening in marketing. When we’re not shopping or wrapping gifts, we can reflect on the year that was and what we feel is going to define the coming year.

At IBM Commerce, a group of us gather every year to develop a list of emerging marketing trends, debate and discuss them, and reach a consensus on the short list, which we then feature in an ebook that outlines our findings. (Check it out: “10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences.”)

Looking toward the future is critical, but so is looking at your plan for tomorrow and the next day. With that in mind, I decided to pull together a complementary “un-predictions” list that asks marketers to leverage proven digital marketing functionality that marketers can tap into now to help step up their game in 2016“.

2016 Marketing Un-Predictions: Your Action List for the Year Ahead

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