David Koji says, “When it comes to best-in-class user experience design for web apps, one principle that reigns supreme is — “keep it simple, stupid,” or KISSfor short. Ignoring the slur with which it closes, this rule is at least as important as anything else when it comes to creating sticky interfaces.

Even the “stupid” bit is important to keep in mind, too, though. Some of the most disruptive products of our time are so minimal that anyone can instantly figure out what they’re for and how to use them. In fact, if you can design a browser-based tool that does what other apps already do, but your app is simpler — sleeker and more sparse in design and therefore more intuitive to use — then you stand a better chance than others do of gaining market share in a given space, even if it’s a space already flooded with competitors.

The advantages of simplicity

It’s all too easy to forget KISS and incorporate bells and whistles, unfortunately. The temptation among product managers is to pack as many features as they can in to every app. If it does more things, then it will be more useful, right? Not necessarily“.

4 Web Apps That Dominate Market Share With Simplified Designs

‘Entrepreneur’ Blog

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