Sara McGuire says, “Content markets are always looking for their next big content campaign–something that will grab really the attention of consumers.

It can be hard to determine which ideas will pull people in and which ones will end up being a waste of time and resources.

As a member of my company’s marketing team, we were looking for the next big idea that would drive traffic to our blog.

Since a large portion of our userbase is marketers, we wanted to do something targeting that group.

But knowing how much content geared towards marketers was already out there, we had to come up with something that would stand out“.

How We Reached Out to Influencers and Got 1K Shares In Four Days

Business.com

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