‘Three surprising findings about marketing technology in Australia and New Zealand’ – Econsultancy
Jeff Rajeck says, “Marketing is becoming more digital and because of this, it seems that technology is becoming an increasingly important part of our jobs.
But is this true? And if so, which technologies matter the most?
Econsultancy, in association with IBM Marketing Cloud, surveyed over 400 marketers in Australia and New Zealand about marketing technology.
In the report, The Rise of Marketing Technologists, we investigate why marketing technology is so important, what technologies are getting more investment than others, and what we can expect for the year ahead.
The full report is packed with data and insight about the current state-of-play of marketing technology in the region, but to whet your appetite, here are three surprising findings from the survey“.
Three surprising findings about marketing technology in Australia and New Zealand
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