Shubhomita Bose says, “Valentine’s Day, one of the most eagerly awaited holidays of the year, is just around the corner. For many businesses, it’s also the busiest time of the year as the day of love is also the fourth-largest spending holiday.

If your business offers Valentine’s Day goodies such as chocolates, cards and flowers, make sure you use “gift” as a keyword to market your products online. That’s because 40 percent of Valentine’s searches in 2015 used “gift” as a keyword, according to data put together by the Bing Ads Insights Team in the Valentine’s Day: Insights to woo digital marketers report (PDF download).

Key Highlights

The report presents a number of interesting insights to help you attract customers this holiday season. Here are some of the key findings of the report:

  • Twenty six percent of consumers plan to research products and compare prices to shop for Valentine’s Day.
  • The first two weeks in February is when the bulk of Valentine’s Day searches on Bing Ads happen”.

Use “Gift” as Keyword For Valentine’s Day Marketing

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