‘What does ‘improving customer experience’ mean?’ – Econsultancy
Ben Davis says, “Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?
Well, it can mean a lot of things and, as part of Econsultancy’s latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.
So, what aspects of CX are companies looking to in 2016?
Is it about UI, data, speed, fun or reliability?
The chart below shows how more than 4,000 respondents are prioritising CX improvement.
Making experiences fast, mobile-friendly and consistent are priorities for only 3%, 4% and 8% of clients respectively“.
Comments are closed.
