Ben Davis says, Should SME owners employ an agency to carry out SEO?

Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.

We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven’t yet attempted anything in earnest, either in-house or with a partner.

I have had some experience (admittedly only a year) working with a search agency, as well as a dabbling in practical SEO triage myself.

Here are some points to bear in mind. If you’re an agency or an SME, feel free to comment.

Do you know your business?

Remember that Google’s mission is to present the most relevant results to its users.

That means the job of SEO for any company is to make its website more relevant (useful, trusted, informative, easy to access, functional).

Does your SME need an SEO agency? Here’s how to decide

‘Econsultancy’ Blog

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