Ginny Marvin says, “Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find out just how ads would be handled. More details of where things stand were shared by Google’s head of ads Sridhar Ramaswamy at the IAB Leadership Summit and published in a blog post Monday.

AMP pages are set to start serving in search starting in early February. Since ad support wasannounced last November, Google has been working with ad tech partners to test ad serving scenarios for AMP, including native ads and paywalls.

In the short term, Ramaswamy said, the focus will be on ensuring that standard ad formats and measurement tools function properly in AMP pages. With the February launch, publishers will be able to traffic ads using the ad servers of their choice, retain full control over ad placements, support multiple demand sources and ad formats including native ads and provide viewability measurement“.

Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month

Marketing Land

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