‘Google’s Mobile Challenge’ – ReadWrite
Matt Asay says, “Google’s master plan has always been clear: Get more people using the Internet, and sell more ads alongside their searches. As I’ve written, that adds up to $6.30 per Internet user per year.
Unfortunately, that plan has hit a snag, as the Guardian’s Charles Arthur uncovers. As the desktop dwindles and mobile devices surge, “new users and new platforms on which Google is available aren’t as valuable as the old ones.”
Put more bluntly, “Mobile search is a real problem for Google: people don’t do it nearly as much as … it would like.”
Don’t Drink Don’t Search: What Do You Do?
To arrive at this conclusion, Arthur digs through Google’s public numbers. As he notes, there are 1.8 billion smartphones in use outside China“.
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