Megan Totka says, “Customer loyalty is a valuable part of any business, regardless of industry. Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one. And when you consider that 40 percent of e-commerce revenue comes from 8 percent of your customer base, the value of customer loyalty increases yet again.

Luckily for you, there is a simple recipe for developing a successful customer loyalty program that will help foster relationships with your current customer base, entice new customers to participate and increase profits.

Ingredients:

  • Customer data
  • Easy ways to sign up and participate
  • Attractive rewards
  • Feedback and follow through”.

Baked to Perfection: The Secret Recipe for a Successful Customer Loyalty Programs

Business.com

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