‘Dear marketers, stop using generic stock images’ – Econsultancy
Jack Simpson says, “It’s annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.
I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.
And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at.
Why spend hours crafting a lovely blog post only to litter it with pictures of strangers in suits smiling at each other?
It’s meaningless corporate guff. The photographic equivalent of saying ‘I hope you’re well’ at the beginning of an email.
I mean, look, if you want your website/blog page/marketing material to look utterly generic and devoid of any personality whatsoever then be my guest“.
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