‘Manufacturing Serendipity: How to Create Content that Captivates Your Audience’ – MOZ

Isla McKetta says, “Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we’d held off feeding him so he could eat on the way up to make sure his little ears wouldn’t pop from the pressure and he wouldn’t start the flight screeching — fifteen minutes in, we were still ascending and even with his little head concealed beneath a nursing scarf, I could tell he was starting to get full.

I was terrified.

If he started screaming I had no idea how we would survive the four hours left in the flight. My husband and I were not the cool couple who had brought earplugs and coffee cards for all the passengers around us“.

Manufacturing Serendipity: How to Create Content that Captivates Your Audience

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