Lauren Sirt says, “Today’s online consumers have the world at their disposal.

They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that can offer the best deal for each individual customer.

Furthermore, studies show that generating business from existing customers yields more profit than trying to acquire new ones. Therefore, it’s worthwhile for online brands to get to know their customers very well in order to get a precise understanding of each of their unique needs, and address them in every brand-consumer interaction.

What Is Precision Marketing?

That’s where precision marketing comes into play. Precision marketing is an innovative strategy in which marketers analyze the specific wants, needs, interests, and behavioral patterns of particular user segments“.

Precision Marketing 101: Exploring the Concepts and The Tools to Do It

Business.com

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