‘What the Smartest Startups Are Getting Right in Marketing’ – Entrepreneur
Carolina Rogoll says, “I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and educator, I share my insights on brand building and marketing.
My most recent trip was a bit different however. I encountered many new organizations across multiple industries such as technology, media, sports and music, soaring by embracing marketing since their inception and creating new effective norms to connect with their customers. This time around, they were the ones teaching me about marketing.
Here are five things the smartest new companies are doing exceptionally well and what we can learn from them.
1. User obsession
I encountered companies with a healthy obsession towards deeply understanding, mapping and improving the user experience. This included knowing their users personally“.
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