Annie Pilon says, “It’s no secret that your prices can have a huge impact on the success of your eCommerce store. But there are plenty of secrets and strategies you can employ for better pricing that will make your store a success.

Here are 20 secrets for best eCommerce pricing that will put you ahead of the competition.

Customers Expect Free Shipping

You may think that offering free shipping makes for a good promotion or discount opportunity. But that isn’t always enough.

Dan Kogan, senior account manager for 1Digital Agency said in a phone interview with Small Business Trends, “Because companies like Amazon and Zappos offer Prime membership and free shipping, most people are already trained not to pay for shipping unless it’s for expedited shipping.”

People will Pay More for a Better Experience

But it isn’t necessarily true that customers are always searching for the lowest prices out there“.

20 Secrets for the Best eCommerce Pricing

Small Business Trends

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