Shaun Buck says, “Think about all your relationships past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping.

Let’s look at this from a business standpoint.

Imagine you’re at a networking reception and you see your dream prospect off in the distance. This person could help your business like no other. The potential for this account is so huge that if you made the sale to this one person, that sale alone would allow you to hit your quarterly goal. So, you decide to walk over and give it a shot. Once you have the attention of Mr. CEO, you introduce yourself, and try to strike up a conversation. Mr. CEO, of course, gets pitched all the time and more or less blows you off. Why shouldn’t he? He doesn’t know you. For all he knows, you could be a rat or a fed“.

A Satisfied Customer Is the Best Possible Way to Network

‘Entrepreneur’ Blog

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