Brian Hughes says, “Are Google’s constant algorithm changes giving you whiplash? Keeping pace with SEO can be a challenge, especially when it comes to local SEO.

First, the bad news: optimizing your site for Google search is not the same as optimizing it for local search.

Now, the good news: many of the same SEO best practices still apply for local search, just with a few additions.

Even better news: local SEO optimization doesn’t have to be a Sisyphean task (really). Just follow this roadmap to getting started with local SEO in 2016.

Master the Basics: Why Does Local SEO Matter?

Local search works by giving the searcher results based on their location, whether or not they enter a specific city or zip code. For example, let’s say you’re visiting friends in Philadelphia and need a place to grab dinner“.

Back to Your Roots: How to Master Local SEO in 2016

Business.com

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