‘Discover the Power of the “Only-Factor” to Drive Conversion’ – MarketingExperiments
Andrea Johnson says, “According to the CMO Council, digital ads will lead the way for global media growth in the next two years, accounting for 33% of total advertising revenue and growing from $133 billion to $194.5 billion. This month’s MarketingExperiments Web clinic examined how to make the most of this increasing digital investment by focusing on the “Only-Factor” — the point of your value proposition where your product’s exclusivity and appeal meet.
Check it out here.
The two experiments below illustrate the power of the “Only-Factor.”
In the first experiment, a credit card company wanted to see which PPC ad would produce the most applications.
Version A promoted its affiliation with a popular organization“.
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