‘Five questions every content marketer needs to answer’ – Econsultancy
Jack Simpson says, “The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain.
But does your brand really need content marketing?
Maybe. Personally I’m pro-content, but I also don’t believe enough thought goes into why and how brands are doing it.
If you’re currently planning or revaluating your content efforts, you could save yourself a lot of wasted time and effort by answering these five questions first.
1. Why are you doing it?
In marketing or any other fast-moving industry there is a tendency for fear to trump logic. The idea being that if your competitors are doing something then you ought to be too“.
Comments are closed.
