‘Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign’ – MarketingProfs

Steve Randazzo says, “Experiential marketing is all about bringing brands to life in the form of localized events, free samples, and interactive exhibits that are tailor-made for specific demographics. Experiential marketing can help marketers create deep and meaningful two-way interactions between audiences and brands.

No other marketing technique engages consumers on the same level.

There’s a reason it’s called “experiential” marketing: It goes beyond words and images; it’s an experience that excites the senses and leaves a strong, long-lasting impression of authenticity.

There’s a catch, however

Several years ago, a client shipped two boxes of its newest chocolate meal supplement drink, asking my agency to sample the product across more than 20 markets“.

Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

MarketingProfs