‘4 Mistakes to Avoid When Revamping Your Paid Strategy′ – ‘Convince & Convert’ Blog
Aya Fawzy says, “For marketers, the most important thing is how much traffic you convert—right?
Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how. Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year.
There Is No Magic Formula
There’s no sure-fire way to ensure that the content you create will convert. Marketers must do their homework to define and understand their target audience. Focus on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel, all while continually swapping offers to see which nets the highest conversion rate“.
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