Alp Mimaroglu says, “A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market saturation, staying relevant is a battle. Accordingly, app designers are continually trying to find new and innovative ways to keep users engaged, re-attract previous users, and market in-app content.

The solution, for a wealth of app businesses, is better mobile marketing.

Mobile marketing is by no means “new,” but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.

Methods range from the personalization of app content to in-app messaging to user profile analysis. And, with modern technologies, mobile marketing feels less and less like marketing and more and more like ultra-personalized customer service“.

Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

MarketingProfs

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