Matthew Barby says, “We’ve got a confession to make: We’ve been making a few rookie SEO mistakes within our own website.

For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn’t something that we’re entirely proud of. But even experts make mistakes, right?

Instead of shying away from these oversights, we thought we’d show you where we went wrong so that you don’t make the same mistakes. More importantly, we’ll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month.

The Importance of Technical SEO

Technical SEO is often something that’s thought about when you first put your website together. It’s typically based on best practices that include things like:

  • Only having one H1 on each page
  • Having your highest value pages linked to from the main navigation”.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

HubSpot

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