‘What will impact Martech & Ad Tech trends in 2016?’ – Econsultancy
Glen Hartman says, “The union between marketing technology and advertising technology is strengthening, like it or not.
I see two major meta-trends this year that are impacting technology and how marketers are going to apply it.
The first one is that solutions need to support campaigns that are more targeted and relevant.
You could also say “less annoying,” because unfortunately that’s how many consumers still perceive the information, promotions, and offers they receive.
The good news: Businesses are recognizing they need to improve this and every other aspect of the customer experience.
It topped the list of business priorities companies have set themselves for 2016 in a recent multi-country Accenture survey“.
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