Aya Fawzy says, “For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how. Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. There Is No Magic Formula There’s no sure-fire way to ensure that the content you create will convert. Marketers must do their homework to define and understand their... [...]

Alp Mimaroglu says, “A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market saturation, staying relevant is a battle. Accordingly, app designers are continually trying to find new and innovative ways to keep users engaged, re-attract previous users, and market in-app content. The solution, for a wealth of app businesses, is better mobile marketing. Mobile marketing is by no means “new,” but it has been so refined in recent years that... [...]

Elena Ruchko says, “Consider how Rob Walker and Joshua Glenn used the power of stories in a social experiment. The Significant Objects project was designed to demonstrate how a narrative can affect an object’s value. The creators asked writers to craft rich stories about each object, then they posted each item for sale on eBay accompanied by the sentimental story in the product description. The pink horse product description shared a tragic faux story of a person who sold their body for cigarettes, alcohol, and food; had two daughters who died in fantastical tragedies; and loved the pink... [...]

Jana Barrett says, “Agencies act as trend-informers for companies that lack the time and know-how to keep up on their own, and though most agencies are all-too-familiar with client objections and techniques to combat them, changing technology brings with it changing questions. Mobile apps are far from new, but SMBs still have trouble digesting why they should buy in when they have a website that’s “good enough.” What they’re missing is the long-term investment a solid mobile marketing strategy represents. The Stats Are In As you’ve likely noted, mobile is still on the rise. Internet... [...]

Glen Hartman says, “The union between marketing technology and advertising technology is strengthening, like it or not. I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. The first one is that solutions need to support campaigns that are more targeted and relevant. You could also say “less annoying,” because unfortunately that’s how many consumers still perceive the information, promotions, and offers they receive. The good news: Businesses are recognizing they need to improve this and every other aspect of the customer experience. It... [...]

Brandon Olson says, “As Elana Donmoyer slowly rolled her collection of handmade clothing and accessories around the parking lot of a Phish concert over a decade ago, she never thought her humble efforts to fund her trips to watch her favorite band would someday transform into a business that would help support her family. As a crafter and DIYer back then, Elana saw other crafters struggling to find hair accessories in the right colors and quantities. “Folks were buying basic styles at the drugstore or supermarket and adding on to them,” she said. “But there was no source for these... [...]

Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015. Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 billion in 2014. Excluding revenue from service sales, such as computing power and commissions paid by Amazon marketplace sellers—revenue streams that are growing rapidly—product sales totaled $79.27 billion, up 13% from $70.08 billion in 2014. Amazon’s... [...]

Jerry Low says, “Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line. In this article, we will take a look at some tips and tricks on how to improve your Facebook Ads campaign. Know Your Customers’ Interests To create ads that are relevant to your customers, you better know you customers’ interests. Create buyer personas that provided an... [...]

Veteran online marketer, Nick Chou has revised and improved his popular Easy TV Money, training that shows how Chou has earned big from affiliate marketing with Clickbank and other affiliate networks. Starting with no experience and virtually no money, in the last 10 years he has earned millions of dollars. He immigrated to the USA in 2001, with almost no English and just $200. But by getting the right training, he was able to learn online marketing and make the Internet his key to financial security. Easy TV Money 2.0 is his latest and best training, based on his own experience, on how to success... [...]

Pratik Dholakiya says, “Doing a search engine optimization (SEO) audit is no joke. It used to take time, the patience of a saint and too many spreadsheets. You may grow a white hair or two in the process. But, thanks to technical SEO audit tools, we are no longer doing those insane manual checks that we did in the past. Most SEO experts arm themselves with these tools so they’re no longer rummaging through raw data but making strategic decisions instead. In this article I’ll share three of my go-to tools for performing a technical SEO audit: DeepCrawl (a cloud-based tool), Screaming... [...]