Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing costs almost 62 percent less than traditional paid advertising while generating three times as many leads. But not all content types are equal“. 5 Content Types That Will Generate More Backlinks and Leads Business.com  [...]

Sandra Guy says, “Mobile payment volume jumps 45% while PayPal’s active users increase 10% to 179 million. PayPal Holdings Inc.’s revenue increased 16.9% to $2.56 billion in the fourth quarter from $2.19 billion in the year-ago period. It was PayPal’s second three-month reporting period since separating from online marketplace eBay Inc. in July. For the year, revenue grew 15.2% to $9.25 billion from $8.03 billion in 2014. PayPal processed $20 billion in mobile payment volume in Q4, up 45%, PayPal said Wednesday when it reported quarterly and full-year results. Mobile payments account... [...]

Greg Sterling says, “In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a massive multi-billion-dollar mobile business that captures a huge chunk of available mobile ad spending. Yesterday, Facebook announced a $5.8-billion quarter, the majority of which is ad revenue ($5.6 billion). The company also reported that an astounding 80 percent of its ad revenue ($4.5 billion) was generated by mobile advertising. That represented revenue growth of 81 percent year over year. The company added that 90 percent of its... [...]

Annie Pilon says, “It’s no secret that your prices can have a huge impact on the success of your eCommerce store. But there are plenty of secrets and strategies you can employ for better pricing that will make your store a success. Here are 20 secrets for best eCommerce pricing that will put you ahead of the competition. Customers Expect Free Shipping You may think that offering free shipping makes for a good promotion or discount opportunity. But that isn’t always enough. Dan Kogan, senior account manager for 1Digital Agency said in a phone interview with Small Business Trends, “Because... [...]

Fareeha Ali says, “The online marketplace increased the number of active buyers. The gross value of goods sold on eBay Inc.’s marketplace fell 1.0% to $20.68 billion in the fourth quarter that ended Dec. 31 compared with $20.88 billion in the same period a year ago, the online marketplace reported Wednesday. It was eBay’s first holiday season without payments services firm PayPal, which in July spun off as a separate company. Net revenue for eBay’s marketplaces fell 2.4% to $8.582 billion from $8.79 billion a year ago. Fluctuations in the value of foreign currencies affected gross... [...]

Brian Hughes says, “Are Google’s constant algorithm changes giving you whiplash? Keeping pace with SEO can be a challenge, especially when it comes to local SEO. First, the bad news: optimizing your site for Google search is not the same as optimizing it for local search. Now, the good news: many of the same SEO best practices still apply for local search, just with a few additions. Even better news: local SEO optimization doesn’t have to be a Sisyphean task (really). Just follow this roadmap to getting started with local SEO in 2016. Master the Basics: Why Does Local SEO Matter? Local... [...]

Just launching today, AdExpress is a web-based app, by Jay Venka and Abhi Dwivedi, that will let you design world-class, high-converting graphics for ads on Facebook, Twitter, Pinterest, Instagram, Mobile Apps and a lot more. This software includes customizable templates (50+) that you can use to create your own ads that look professional, attractive and inviting. Besides the templates, AdExpress includes hundreds of buttons, icons, badges, backgrounds and more (how about 20 typestyles?) that you can include in your ads. Do you: • Run Facebook ads? • Own a Shopify store? • Do eCommerce, in... [...]

Entrepreneur team says, “Facebook Inc reported a 51.7 percent jump in revenue for the final quarter of 2015 as new advertising formats and an improved mobile app drove a sharp rise in ad sales. The company’s total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in the holiday shopping period, when spending on advertising typically spikes. Net income attributable to common shareholders rose to $1.56 billion, or 54 cents per share, in the three months ended Dec. 31 from $696 million, or 25 cents per share in the... [...]

Steve Randazzo says, “Experiential marketing is all about bringing brands to life in the form of localized events, free samples, and interactive exhibits that are tailor-made for specific demographics. Experiential marketing can help marketers create deep and meaningful two-way interactions between audiences and brands. No other marketing technique engages consumers on the same level. There’s a reason it’s called “experiential” marketing: It goes beyond words and images; it’s an experience that excites the senses and leaves a strong, long-lasting impression... [...]

Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we blog about it.) The unique thing about bloggers is that most aren’t looking to earn an income when they’re first getting started. It’s simply a natural expression of their passion and desire to share their knowledge or solve others’ problems. But... [...]