Christian Mongillo says, “Any marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media world where established sources of revenue are waning, and publishers are needing to get creative in how they’re keeping their businesses alive. Inbound has the potential to fundamentally change the publishing industry in terms of how media reps... [...]

Mari Smith says, “When you look at the major players in the social media landscape, one thing remains true: Facebook is king. With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down. We’re talking about Facebook Live. Hot on the heels of Meerkat and Twitter’s Periscope, in August, Facebook unveiled live streaming ability via the Mentions app for verified pages. In December, they shared that they expanded that live streaming had expanded to verified pages via Facebook for iOS“. Mari... [...]

Jack Simpson says, “It’s annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless. I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die. And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. Why spend hours crafting a lovely blog post only to litter it with pictures of strangers in suits smiling at each other? It’s meaningless corporate guff. The photographic... [...]

Swati Sinha says, “Client loyalty is the key a solid business foundation. It is very important to get those first 100 clients, so much so that it is more of a challenge. Success of newly incepted product or service depends on speedy addition of clients and also gaining their long term association with the item on sale. Startups even with a wonderful idea, product or service face real challenge in finding those clients, onboarding them and retaining them in the long run. A closer look at the ecosystem clarifies on those crucial strategies to reach and retain our first batch of 100 clients. My... [...]

Monica Montesa says, “If your job requires you to write email content, there’s nothing worse than coming down with a case of writer’s block. However, there may also be some of you who find that instead of a temporary block, it’s more like a chronic, long-term obstacle between you and The Greatest Email Ever. To help you overcome the hurdle of creating content, we recently launched a seven-day educational email course called What to Write in Your Emails. Throughout the course, you’ll receive one email a day that will help inspire new content ideas, improve your writing skills and... [...]

Valerine Levin says, “You’ve done your research, come up with a clever title, and strategically sprinkled SEO keywords throughout your new (equal parts engaging and informative) blog post. You post it on your company’s blog, give it a shout-out on Facebook, Twitter and LinkedIn – and even include it in your monthly newsletter. You’re done now, right? Wrong! Business Blogs Are Essential Blogs for businesses are not a new tactic; marketers have known for years that they are instrumental in: Increasing website traffic, Converting that traffic into leads Establishing your company as... [...]

Carolina Rogoll says, “I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and educator, I share my insights on brand building and marketing. My most recent trip was a bit different however. I encountered many new organizations across multiple industries such as technology, media, sports and music, soaring by embracing marketing since their inception and creating new effective norms to connect with their customers.... [...]

Annie Pilon says, “Writing a book can be a great way to share your business expertise with the world. But just writing a book won’t guarantee that you can get anyone to actually read it. However, there are some ways you can increase the likelihood that your business book will sell. Here are some tips for creating and marketing a business book online. Choose a Platform that Will Reach as Many People as Possible Whether you’re creating a book or an ebook, you need to find a platform to publish and sell your work. The most popular of which is Amazon. You don’t absolutely need to stick... [...]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested. Today, it’s not only the site with the most members. It’s probably the site with the most marketers trying to earn a living on it. Most of these marketers are falling far short of their goals, though. That’s a shame because if you discover how to use Facebook well, your sales can be impressive. Luther Landro took note of that Facebook phenomenon and has found a strategy that, he reports, consistently brings... [...]

Daniel Burstein says, “Unlike many hotel brands that strive for a consistent look and feel, part of the value proposition of The Leading Hotels of the World (LHW), a hospitality consortium with 425 hotels worldwide, is that each hotel is unique. From the fabled King David Hotel in Jerusalem to The Ritz Hotel in London (featured in the film “Notting Hill”), customers have a plethora of experiences to choose from. With such a diverse offering, online advertising, content and customer journey challenges that face every brand loom especially large for LHW. I sat down with Debbie Johnsen,... [...]