‘4 Content Marketing Tips to Boost Your Personal Brand’ – Entrepreneur
Dan Schawbel says, “Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy in place. According to the Content Marketing Institute’s 2015 B2C Content Marketing Report, 47 percent of the most effective content marketers have a documented strategy in place, while only 5 percent of the least effective content marketers have devised strategy.
With the abundance of types of content and channels to distribute content on, it’s easy to get overwhelmed. Use these four simple techniques to positively use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
1. Produce meaningful content on your website
First, determine your target audience and what passions you have that relate to your professional objectives. You might want to create written posts or videos where you share your expertise by teaching the audience a new skill. This helps cultivate an image of you as an authority in your field”.
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