‘Data-Driven Marketing in 2016: Bigger, Faster, Better’ – Entrepreneur
David Steinberg says, “As technology-savvy, data-driven marketers, our job is to get out the right message, in front of the right audience, at the right time, to drive the right (desired ) onsumer behavior.
And we have to do that more efficiently and more effectively than we’ve seen traditional approaches do
Our job, then, isn’t easy — and it’s not for the faint of heart. Indeed, data-driven marketing requires a new mindset, an organizational commitment and new tools and techniques. Hence, the need for data. Big data.
Big data, a broad term for the accumulation, storage and manipulation of data sets so large and complex that traditional methods are inadequate, has accelerated its maturation“.
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