Karl Kronenberger says, “In 2015, the Federal Trade Commission released new guidelines that directly affect many marketers and advertisers, especially those that engage in affiliate marketing.

The previous time the FTC published guidelines related to endorsements and reviews was in March 2013, when the FTC released its updated .Com Disclosures.

In May 2015, the FTC updated its Endorsement Guides, covering issues such as making disclosures in close proximity to affiliate links, buying Likes, and providing incentives in return for tweets; it also required disclosures in consumer reviews.

Furthermore, the FTC issued a public letter to one prominent brand, demonstrating the importance of robust compliance programs for advertisers that desire to use endorsements in their marketing“.

Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers

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