Matt McGee  says, “Beginning today, Facebook’s News Feed algorithm is relying more heavily on user feedback and surveys, and not in the form of the traditional signals such as likes, comments and shares. Instead, Facebook says it’s relying more on the data it collects from in-Feed user surveys and feedback from its Feed Quality Panel.

As with any change, some Page owners can expect story distribution to improve, while others will see it decline. But Facebook says today’s change “should not impact reach or referral traffic meaningfully for the majority of Pages.”

The surveys are shown on Facebook every day to “tens of thousands of people around the world,” Facebook says. Users are asked how much they wanted to see specific stories in their News Feed, which gives Facebook data beyond likes, shares and commenting. That, plus the data that Facebook gathers from its worldwide user testing panel, is now being added into the News Feed algorithm”.

acebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys

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