Ed King says, “Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns.

Ready for more? Your next mission, if you choose to accept it, is segmentation.

In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.

Segmentation Is Key to Demand Generation

Segmentation is the foundation of…

Your ideal customer profile and target accounts lists: The best prospects are often those who resemble your existing customers. Segmentation enables you to build a target account list based on data, not wishful thinking

Read more: http://www.marketingprofs.com/articles/2016/29267/four-practical-segmentation-tips-for-b2b-marketers#ixzz3yzCuymov”.

Four Practical Segmentation Tips for B2B Marketers

MarketingProfs

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