‘The Lean Startup Guide to Email Marketing’ – Aweber Blog
Brandon Olson says, “The truth is, email marketing is simple—and extremely effective—if done correctly. But the problem is, there’s way too much information that can get you stuck.
This is especially true with startups, when you’re burning through cash and need to produce results as quickly as possible.
Fortunately, the Lean Startup methodology works just as well with email marketing. (And even Fortune 500 companies can benefit from this approach.)
In this post, we’ll cover everything you need to know, distilled into four simple steps. These four steps allow you to learn from your audience and iterate quickly based on feedback.
Let’s start with the first step: asking your audience what they want.
Step 1: Ask your audience what they want
Whether you have an existing newsletter or are looking to launch one, get feedback from your audience before writing any more emails.
This may seem counterintuitive, but it allows you to gather feedback about your audience’s challenges—and how you can help. For example, if your audience tells you their biggest challenge is increasing their conversion rate, then you can create a free email course about conversion optimization”.
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