‘Why e-receipts are important for customers & retailers alike’ – Econsultancy
Georges Berzgal says, “At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.
No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.
Brands like Mothercare, Selfridges and Accessorize also introduced the service in-store last year.
I welcome the news as both a consumer and as a marketer, but far too many brands are still underestimating the opportunity that these digital receipts can offer.
From the shopper’s point of view, physical receipts clutter up my wallet, are easily lost, are difficult to collate and generally feel like something from the past – my bank statements and my bills are all digital, so why not an in-store proof of purchase?”.
Why e-receipts are important for customers & retailers alike
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