Business.com team says, “In the year 2016, email marketing is no longer an option for businesses, it’s a requirement.

Regardless of industry or function, email marketing is a relatively affordable and highly beneficial marketing function. It allows you to have direct contact with your customer, and in many cases, can provide an opportunity to not only engage, but garner sales as well.

Still need convincing that email marketing is a must? These stats should help:

  • 91 percent of consumers check their email at least one time per day (Quick Sprout)
  • 66 percent of online consumers in the United States, age 15 or older, have made a purchase resulting from a marketing email (Quick Sprout)
  • 74 percent of marketers believe email will produce return on investment or has already done so (Pardot)
  • Email marketing yields a return on investment of approximately 4,300 percent”.

You’ve Got Mail: The Comprehensive Email Marketing Guide

Business.com

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