Shane Barker says, “In e-commerce, it’s hard to increase your conversion rate, even with lots of online traffic. But being able to effectively increase it is among the major factors determining the future success or failure of your business.

Increasing your conversion rate will enhance your return on investment (ROI). You’ll need to start by offering a better user experience and using persuasion principles. You should also look to various marketing methods online, such as up-selling, cross-selling, and down-selling.

Up-Selling

Up-selling encourages customers to spend more money than they initially intended. It usually consists of a recommendation of a product or service costing more than the one a customer is considering.

Benefits. Up-selling results in higher regular order totals, exposure to higher margin product/service, increases in revenue. You’re also likely to improve customer satisfaction rates because you would be helping customers find products or services suited to their interests. Customers appreciate that you put in time and effort to understanding their wants and needs”.

How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

MarketingProfs

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