Mari Smith says, “Bigger is always better, right?

When it comes to Facebook advertising and your audience—think again!

Advertising in general is both an art and a science, and the same is absolutely true when advertising on Facebook.

This week’s Mari Minute poses the question: what is the ideal audience size for your Facebook ads?

Given that there are 1.59 billion monthly active users on Facebook, it seems almost counterintuitive to aim small, but as Facebook explains it, “the ad in your ad set is likely to perform better if it’s displayed to the people who are most likely to be interested in your product or service.”

The reality is that a smaller number means you are targeting specific users to help you achieve a desired outcome, as opposed to casting a wide net and just seeing what sticks. For you as the advertiser, aiming smaller will allow you to narrow in on the exact type of customer or client that your business really wants”.

Mari Minute Episode 3: How to Use Audience Targeting for Facebook Advertising

Business.com

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