‘Instagram Rolls Out 60-Second Video Option for Advertisers’ – Entrepreneur
Carly Okyle says, “While most social-media platforms emphasize their commitment to brevity — Vine’s six-second videos, Twitter’s 140-character per tweet limit and Snapchat’s vanishing messages — one company is hoping to extend attention spans.
Instagram is rolling out a new feature for advertisers today: an option for minute-long ads. Previously, advertisers had a maximum time limit of 30 seconds to convey their messages, which is double the 15-second limit users have for their videos. Already two companies — T-Mobile and Warner Bros. — have taken advantage of this option. While the telecom company uploaded bonus footage of its Super Bowl commercial with Drake to Instagram, the movie studio is promoting the upcoming film How To Be Single with a minute-long trailer.”.
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