‘Is LinkedIn still useful for marketing in Asia-Pacific?’ – Econsultancy
Jeff Rajeck says, “LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers.
Is it still a good place to reach customers in Asia-Pacific?
First, the criticism
In Q3 2015, LinkedIn reported that it has 396m members globally, up from 81m five years earlier. Impressive growth indeed, but success has not come without some issues.
Most of the problems seem to come from the open nature of the network.
Members can be found easily through searching on LinkedIn or Google and then contacted without too much difficulty.
As a result, members have become overwhelmed by anonymous contacts and so a few justified critiques have emerged lately.
1. Users are plagued with random link requests
Anyone can try to connect with you on LinkedIn and so members often are overloaded with random connection requests”.
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