‘Six advantages of real-time bidding for publishers’ – Econsultancy
Ben Davis says, “There’s no doubt there are still issues with programmatic advertising; fraud, poor creative, and a lack of transparency from media agencies cause much debate.
Despite this, real-time bidding (the automated auction of ad impressions) has many obvious advantages for publishers.
So, I thought I’d help programmatic newbies with a list of the benefits of RTB.
If you’re still keen for more, or are a seasoned advertising professional, why not attend Creative Programmatic, our one-day conference.
1. Pricing precision
Though successful bidders pay for ad impressions at the second-highest bid price (to provide advertiser value), publishers broadly extract greater value by using a supply-side platform (SSP) to enable RTB”.
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