‘Video Marketing: How to Stretch Your Dollars’ – Entrepreneur
Entrepreneur team says, “There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However, despite these staggering numbers, only a small amount of US based small businesses use YouTube; only 9% according to an article published in Entrepreneur magazine in August of 2015.
Making the video
It used to be that you needed to go into a studio and have a backdrop, or a special sound room in your house. Well not anymore; consumers are much more focused on content than they are on “pretty.” If you have a solid budget for your video production — great, but if you don’t, consider using the tools you have on hand such as your iPhone or Android phone.
Still images
Still shots, photographs and images can be more powerful than video for some products. If you decide to use still photographs that you didn’t take yourself, make sure you buy royalty-free images like those found at Shutterstock, DollarPhotoClub.com and iStock.com”.
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