‘Google’s paid clicks jump 31% in the fourth quarter’ – Internet Retailer
Zak Stambor says, “On Google websites paid clicks rose 40%.
Google Inc. grew its paid clicks on ads 31% across all sites and 40% across Google sites and those in its advertising network in the fourth quarter of 2015, the search giant reported today.
The earnings release is the first financial statement since the company split into two segments: Google and Bets, which encompasses eight “moonshot” subsidiaries, such as the Nest connected-device division or self-driving cars.
The growth stems in part from the search giant’s increased push to drive consumers to click on search ads, rather than natural search results. For example, Google in the third quarter added a text ad slot at the top of its mobile search results and enlarged the size of its Product Listing Ads, which include images. And Google’s AdSense Network in August began presenting PLAs to shoppers on a number of large merchants’ sites, and then added PLAs to Google Image search results on smartphones in December. More inventory, along with more ad dollars flowing to mobile ads, led the cost per click on Google websites to fall 16%”.
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