Rich Page says, “I’ve been in the CRO industry for many years now, and each year I ask the same questions.

Is 2016 finally going to be the year of conversion rate optimisation?

What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity of web analytics or SEO?

While it still may not be this year that CRO finally hits mainstream, the signs are looking more positive – indeed, the findings of the 2015 CRO Report by Econsultancy and RedEye suggest a rising maturity of CRO.

But what will be the major CRO trends that online businesses adopt and take advantage of in 2016?

Here are the top CRO trends that I foresee happening this year:

1. Growing in-house CRO resources

2016 will see a very positive continual shift in online businesses building and improving in-house CRO capabilities”.

Seven conversion rate optimization trends to take advantage of in 2016

‘Econsultancy’ Blog

Sharing is caring